![]() ![]() ![]() And suddenly we’re in the middle of these snow-covered, empty plains. So we flew into Billings, and then we got in the car and we started driving north past the usual strip malls and supermarkets, and the city gave way to a smattering of suburbia. So, Peter, where in Montana did you and Diana end up going? diana nguyenĬheck, check. And so, anyway, I will be looking forward to having you come out. I just think this is a subject that really needs some exposure. So I decided to go out to Montana with my colleague, Daily producer Diana Nguyen, to talk to ranchers. Well, Steve, it’s great to talk to you, and I really appreciate your helping me understand this. Supply and demand simply wasn’t working the way it used to. This transformation was affecting all of American life. #Apocalypse cow daily show freeAnd I will live and die by that, but we do not have a free market, and it doesn’t give a reward to the right people. I will live and die by a free market, but if I’m not a good producer, the market should be able to tell me that and say, well, you can’t be in business because you can’t produce economically. Such a high demand for beef, why was it going down? There’s no reason for it to go down. Why isn’t that money going to you, though? rancher What was going on in the beef industry reflected decades of transformation in the American economy. There’s a lot of farms and ranches going out of business every year. I don’t know how we’re going to keep doing it. If you’re not making money, though, like, how are you able to keep doing this? rancher rancherĮverybody either works two, three and four jobs to feed America and go broke doing it. rancherĪ lot of people don’t understand how trapped ranchers are in this really broken system. peter goodmanĪnd this, they said, was not a new phenomenon. In the last couple of years, it’s just gotten kind of to the point of ridiculousness. is that despite the expensive prices of meat that Americans were paying at the store, the profits weren’t trickling down to them. peter goodmanīasically all my life, our percentage that we get of the consumer dollar has just been going down. Rural Missouri, basically cattle country. ![]() So where are you, by the way? You’re in Missouri? rancher peter goodmanĪnd that was causing a shortage in supply.īut I started to hear from sources who were telling me that there was a lot more to the price spikes - that this represented something larger and more fundamental, something I’ve been tracking for years. There’s a combination of product shortages and high demand. Grocers are having a hard time keeping beef and other items in stock. We learned that slaughterhouses shut down because of coronavirus outbreaks. Two employees of JBS in Greeley have died. Now a major meatpacking plant is now closed because of an outbreak. Now, the conventional wisdom was that the beef industry was just reflecting the chaos of the pandemic. In 2021, wholesale beef prices shot up more than 40%, and certain cuts of steak increased by more than 70%. peter goodmanīeef was getting a lot more expensive. archived recordingĬustomers are now paying more than ever for beef. And during the pandemic, I started to notice something. I’m Peter Goodman, and I write about the global economy for The New York Times. Transcript ‘Who Do You Want Controlling Your Food?’ Issues in the beef industry that were exposed by the pandemic reflect decades of economic transformation in the U.S. ![]()
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